Esat tv documntery about shemful journalists in Addis

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Esat tv documntery about shemful journalists in Addis Ethiopian Coffee and Tea Authority announced that it is developing a national umbrella coffee brand to the international coffee market. Speaking at a forum held today, Ethiopian Coffee and Tea Authority Director-General Adugna Debella said the authority has been developing a new umbrella Ethiopian coffee brand for the international market. The national umbrella brand, Ethiopian Coffee, will enhance the weak brand promotion strategy of the sub-brands of Yirgacheffe, Harrar, and Sidamo coffee, he added. According to the director-general, the Ethiopian Coffee brand has paramount importance for developing the coffee sector as it helps the country to decide and negotiate the price of coffee in the international market. Intellectual Property Asset Development Director-General, Tadesse Worku said on his part the brand promotes the limited knowledge about Ethiopia for the majority global consumer. It also enables to transform the consumption belief, value chain and competitive set of Ethiopian coffee through enhancing customer loyalty and recognition, he added. The director-general noted that strong brand for Ethiopian coffee allows the country to charge premium and open the gate for new products. Over 150 stakeholders attended the forum organized to create awareness and get input about the new umbrella brand, Ethiopian Coffee.

The death toll from a raid carried out by South Sudanese gunmen in western Ethiopia has risen to 208 people. An Ethiopian official announced that the assailants also kidnapped 108 children. Death toll rises to 208 in raid carried out by gunmen in Ethiopia's Gambela region https://t.co/UARruTa7yD pic.twitter.com/qMikBjFM4H— TRT World (@trtworld) April 18, 2016 The attack took place on Friday in the Horn of Africa nation’s Gambela region which hosts more than 284,000 South Sudanese refugees who fled conflict in their country, Reuters reports. By Sunday afternoon, the number had risen to “208 dead and 75 people wounded” from 140 a day earlier, government spokesman Getachew Reda said, adding that the assailants had also abducted 108 children and taken 2,000 herd of livestock. Reda said the attackers were members of South Sudan’s Murle tribe, BBC reports. He noted that security forces were chasing the attackers and had killed 60 so far. Ethiopia is hosting thousands of South Sudanese refugees who fled the 2013 clashes that began when President Salva Kiir sacked his deputy Riek Machar, accusing him of plotting a coup. Machar denied the charges but then mobilised a rebel force to fight the government. He is due to return to the
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